Creating quality content with AI is possible! Here are the 5 most powerful and accessible AI tools in 2024.
Artificial intelligence (AI) is increasingly used to create quality, original content that is tailored to users’ needs. Whether it’s for writing articles, books, scripts, slogans, poems, songs, or videos, there are AI tools that can generate content in just a few clicks based on pre-trained or custom models.
What are the benefits of AI tools for creating content?
AI tools for creating content have many benefits, such as:
- They save time and money by reducing the cost and duration of content creation.
- They facilitate the generation of varied, original and relevant content, based on reliable and up-to-date sources.
- They help optimize content for SEO, using relevant keywords and following best practices.
- They stimulate creativity and innovation, by proposing new and original ideas.
- They improve the quality and consistency of content, avoiding spelling, grammar and syntax errors.
However, AI tools for creating content are not perfect, and also have drawbacks, such as:
- They require human supervision to verify the generated content’s relevance, reliability and ethics.
- Based on algorithms and data, they may lack personality, style and emotion.
- They can generate duplicate, plagiarized or poor-quality content, if the template used is unsuitable or the sources are wrong.
- They can pose security, privacy and intellectual property issues if the generated content is shared or used without permission.
What are the best AI tools for content creation in 2024?
There are many AI tools for creating content in 2024, but we’ve selected the top five, based on their popularity, performance, and accessibility. Here’s our ranking:
OpenAI Codex
OpenAI Codex is an AI tool that allows you to create code from natural language. You simply describe what you want to do, and the tool generates the corresponding code, in the programming language of your choice. OpenAI Codex can also answer questions, explain code, or correct it. It is based on the GPT-3 model, which is one of the most powerful text generation models in the world.
OpenAI Codex is a very useful AI tool for developers, students, teachers or code enthusiasts, who want to create code quickly, easily and efficiently. It saves time, reduces errors, learns new languages or solves problems. It is also very powerful, capable of generating complex and functional code, in more than 50 programming languages.
OpenAI Codex is an AI tool accessible to everyone, thanks to its simple and intuitive interface. All you have to do is connect to the OpenAI platform, choose the programming language, type your query in natural language, and start generating the code. You can also test the code, modify it or copy it. OpenAI Codex is free for personal use, but you have to pay for professional or commercial use.
Invideo
Invideo stands out as a versatile ugc video creator that helps brands, creators, and marketers turn product stories into authentic looking user generated content style ads all without a camera or production crew. With Invideo’s AI powered UGC ad workflow, you can quickly generate high impact videos that feel like they were made by real customers sharing honest experiences. This includes everything from testimonial style clips and walk and talk product demos to skit ads and podcast style promotions that naturally integrate your messaging.
What makes Invideo’s approach effective is its ability to combine AI avatars, natural voiceovers, and dynamic visuals that mimic real user behavior including selfie shots and casual narration making your content feel genuine and relatable. You can even control scenes precisely with second by second scripting, or use AI actors that match your brand’s voice and tone.
For marketing teams aiming to boost engagement on social platforms like TikTok, Instagram, or YouTube, Invideo’s UGC video creator eliminates the need for expensive shoots and long editing cycles. Instead, you can generate compelling, conversion ready videos that resonate with audiences and feel right at home in social feeds.
Jasper (formerly Jarvis)
Jasper is an AI tool that helps create marketing content , such as articles , emails , ads , slogans , headlines , descriptions , or social media . Just choose the content type, topic, tone, style, and target audience, and the tool generates the corresponding content using keywords, catchphrases, calls to action , or emotions. Jasper is based on the GPT-4 model, one of the world’s most potent text generation models.
Jasper is a very useful AI tool for marketers, copywriters, bloggers, or entrepreneurs who want to create quality marketing content that is original and adapted to their audience. It saves time and increases traffic, conversions, sales, or engagement. It is also very powerful, capable of generating persuasive, creative, and SEO-optimized content.
With Jasper, creating AI content is a breeze. Simply go to the Jasper website, select the type of content you want, fill in the parameters, and let Jasper do the work. You can then adjust, copy, or distribute the content. Jasper is a paid service, but you can test it up to 10,000 words for free.
Lyrical
Lyrical is an AI tool that allows you to create song lyrics in the musical genre of your choice. Choose the genre, theme, sentiment, and number of verses, and the tool generates the corresponding lyrics using rhymes, metaphors, alliterations, or assonances. Lyrical is based on the Transformer-XL model, one of music’s best text generation models.
Lyrical is a handy AI tool for musicians, lyricists, singers, or music lovers who want to create original, creative, and style-appropriate song lyrics. It saves time, stimulates inspiration, discovers new genres or has fun. It is also mighty, generating coherent, fluid, and melodic lyrics in more than 20 musical genres.
Lyrical is a tool of the mind that lends itself to all tastes by its simplicity and intelligence. You simply enter the sanctuary of Lyrical, choose the genre, the theme, the sentiment, the number of verses, and let Lyrical compose the lyrics. You can then listen to, correct, copy, or spread them. Lyrical has several pricing plans, starting at $7.50 per month.
StoryAI
StoryAI is an AI tool that allows you to create stories in the literary genre of your choice. Simply choose the genre, the title, the beginning, the characters, and the tool generates the corresponding story, using narrative elements, dialogues, descriptions or twists. StoryAI is based on the GPT-3 model.
StoryAI is a very useful AI tool for writers, screenwriters, readers, or story lovers who want to create original, captivating stories tailored to their taste. It saves time, stimulates creativity, discovers new genres, or entertains. It is also very powerful, capable of generating coherent, fluid, and captivating stories in more than 10 literary genres.
StoryAI is a machine that makes stories, according to the will of whoever uses it. All you have to do is enter the StoryAI labyrinth, choose the genre, the title, the beginning, the characters, and let StoryAI weave the story. You can then read it, change it, copy it or share it. StoryAI has a price, but it grants a grace of 3,000 words.
FlexClip
FlexClip can be considered a leading AI-powered video creation platform with an intuitive interface that simplifies creating captivating videos. It caters to diverse needs, from marketing campaigns to social media content and presentations, offering professional-quality video production capabilities.
Whether you are a novice or an experienced user, FlexClip ensures a seamless experience in content creation.
Recently, FlexClip introduced a suite of powerful new tools, including Chroma Key, Reverse Video and Freeze Frame features, allowing users to take their video content to the next level.
The Chroma Key feature allows users to easily replace green or blue backgrounds with custom backgrounds, making creating professional visual effects such as virtual backgrounds or innovative video productions easy.
With the Reverse Video tool, users can quickly reverse video content, unlocking creative possibilities. Whether creating time-lapse effects or highlighting specific actions, this feature gives users increased creative flexibility.
The Freeze Frame feature also allows users to insert still frames into their videos, effectively pausing the action and highlighting key moments. This capability makes it easy to add text, graphics, or animation effects, giving users greater control over the pacing and visual presentation of their videos.
At its core, FlexClip is a complete video editing platform, equipping users with a robust suite of tools and features to produce remarkable video content. Whether you’re a marketer, educator, or content creator, FlexClip remains an indispensable asset in your quest to create compelling visual stories.
Canva
Canva is an AI tool for images that allows you to create visuals, such as logos, posters, flyers, infographics, presentations or videos. Simply choose the type of visual, theme, colors, fonts, images, and the tool generates the corresponding visual, using templates, icons, stickers or animations. Canva is based on the DALL-E model, one of the world’s best image generation models.
Canva is a very useful AI tool for designers, graphic designers, communicators, or visual enthusiasts who want to create quality, original, and adapted visuals that convey their message. It saves time and improves the aesthetics, readability, and impact of the visual. It is also very powerful and capable of generating creative, harmonious, and personalized visuals in more than 100 types.
Canva is a thing that makes drawings all by itself, with a magic button. You go to the Canva website, you choose what you want to do, you fill in the boxes, and presto, you have your drawing. You can also tinker with it, download it or show it to your friends. Canva is free, but you must pay for more gadgets.
How to choose the right AI tool to create content in 2024?
To choose the right AI tools for creating content in 2024, several criteria must be taken into account, such as:
- The type of content you want to create: text, code, music, story or visual.
- The goal we want to achieve is to inform, persuade, entertain, or learn.
- The target audience you want to reach: general, specialized, young or adult.
- The budget you want to invest: free, affordable or expensive.
- The skill level one has: beginner, intermediate or advanced.
Based on these criteria, you can compare the different AI tools available on the market, and choose the one that best suits your needs, desires and capabilities. You should also test the AI tool before using it, to check its quality, reliability and ease of use.

